The team at Bloomberg Industry Group provides industry leaders vital information about the dynamic industries of Law, Tax & Accounting, & Government and needed designs to reflect the impact of the information it curated and shared each week.

It needed a flexible set of design components that worked across its three sub-brands that optimized deliverability to even the oldest and most archaic email clients (c’mon IE!).
‍

OUr solution

• A lightweight design and UX audit.
• A comprehensive and flexible design system and style guide to work across the three sub-brands.
• HTML/CSS build of the new component library and template creation.
• A/B testing to ensure the new designs beat out the old templates (They did).